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Print and Digital ads to promote Brim Financial

2020

Graphic Designer

Brim Financial Campaign

What is Brim Financial?

Brim Financial, a Canadian fintech credit card issuer, uses its fully integrated digital platform to cater to customers daily professional and personal needs.

Project Overview

Worked with Canada's largest new media company, The Globe and Mail, as the Lead Graphic Designer to produce digital and print ads that showcase Brim Financial's member advantages. In this project there are two sets of campaigns running during different times, 4 digitals and 1 print for each. Each with it's own assets to display Brim's benefits.

About Brim

In this first set, we wanted to focus on the overall benefits of Brim, from rewards, installments, 0% FX fees, free global Wi-Fi, premium insurances, and more. On the print ad, we chose to display Brim Marketplace with our highest rewarding card, World Elite, and five main points about Brim.

Brim Rewards

In this second set, we focused on what the Unlimited Rewards members will receive on their purchases. To display this, I included a look into Brim Marketplace, and a layout of objects to show that you can redeem rewards on anything.